2024-03-06 Meeting notes

Dina/Christine

Style Guide

Check on headers/footer

• Anyone having issues?

Deferred to next meeting

Dina

Charter

Prompted Shawn Strande to share with EC for approval

Dina

Glossary - ACCESS specific

Thanks all for getting 1.0 version up!

• Process for updating quarterly?

We will update as a new doc each time

Dina

Sitemap

Andrew recommends descriptions for each link so people know what they are so people don’t have to click through to find out; All

Lissie recommends updating more often than quarterly

Everyone update the original Confluence doc to follow Supports lead in adding descriptions by March 22.

Dina/Christine/ Arun

Tagging/Tracking/GTM/Google Analytics

Arun Biwas walked us through various tools. He is available as a paid consultant if we want that expertise.

What do we want to track collectively? Perhaps our “Getting Started” content?

Google Analytics

• Tracks the path your visitors take, where they come from, etc. Helps with marketing, organizing your content.

• Exploration report can show where people go from a particular page or event name

• This is the foundation that feeds all the other tools

Google Tag Manager

• You can tag individual components on a page to see how it performs (almost like how a/b testing works). Uses “tags” and “triggers”. Each tag is called an Event.

• Works with Google Analytics. Right click what yu want to tag and go to “inspect”; right click the code and choose “selector”. That sets up the tag and trigger to measure.

Looker

• Googles reporting tool; connects to backend dbases and produces analytics; works with GA4; shows device types and technologies as well; shows search terms and what landing pages they’re being directed to; It tracks the events you create in Tag Manager

Microsoft Clarity

• Easy to understand graphical interface to see what people are clicking on on various pages

• (Google analytics competitor)

“Get Started” Tagging

• How are people getting to the subpages?

• We need to decide what metrics we’re really interested in tracking

• Looked at tagging the dropdowns on the “about” page of “Getting Started”

• You want to tag things that are actionable by the user

Need to identify goals in order to set metric to measure those goals

• Program-wide goals might be a good place to start

Check out these resources:

Analtyicsmania.com

Lovesdata (YouTube)

Parking Lot

Megamenus

Integrating CITAP

Allocations new site

Support will build for their secondary menu and we can follow that if we see a good reason for adding it to main nav

Please add to this list asynchronously and we will check it as we continue to meet

Propose we spend our next meeting reviewing how this impacts the home page’s “Get Started” work